11 Things Millennials Look for from the Church, Media and Influential Voices in Their Lives

A few weeks ago, we had a conversation about the media, the Church, and how they can better connect with millennials. For this, we virtually brought together Steve Cordon, president of ComunicadoresUSA; Lorraine Blancovitch, Marketing Director at Editorial Unilit; and Yadheera Báez, director of Expolit.

In this interesting discussion a communicator, marketer, and minister representing Generation X, and two millennials, marketing professionals in youth ministry opened their hearts to share their experiences and motivate the Church to be intentional in attracting and retaining the new generations.

A bit of context

Millennials — or Generation Y — are those born between 1981 and 1996 (who are now between 24 and 39 years old). They are characterized by being digital natives, performing many tasks at the same time, pursuing high academic and intellectual preparations, and being very demanding. In addition, they consider themselves citizens of the world growing up in a globalized and hyper-connected era. Millennials also stand out for being strongly connected to social, human, and cultural causes.

From this conversation, we conclude very interesting ideas that we share with you below:

1. Do not limit us to serve.

We want to serve God, but we are uncomfortable being locked up in church walls to do so. We not only want to honor God from an altar, but from our career and wherever He allows us to be.

2. We want a community, we want unconditional love.

We seek real relationships with others. We don't want to do life or ministry alone. We want to lay down our lives for the cause of the Gospel, but we need to know that we belong to a family, that we are loved, and that, despite our mistakes, we can always go “Home”. Not all of us grew up in healthy environments, and many of us have lacked the figure of a good father; It would be great if you could model the love of the perfect Father for us.

3. An example of a healthy life.

We want to be part of the ministry, but we are scared that our leaders, pastors, and authorities are living out of balance — in their health, their finances, their family time. Despite the bad examples we have seen around us — and many times in our own upbringing, we work hard to grow in all areas of our lives and provide a healthy home for our family. We understand that God taught us to set limits for our sake, since we cannot give what we do not have. Therefore, we believe that a balanced life is evidence of God's presence in us.